I designed the following posters as part of a public relations campaign for one of my capstone classes and the City of Denton. The focus of this PR campaign was to brand E. Hickory between Locust and Bell streets in downtown Denton as the destination for unique and varied arts, entertainment and culture.
Of the many tactics in my team’s extensive communications plan, the “I got my STAR-t in Denton” campaign celebrates the successful artists and musicians who started their careers in Denton. The awareness and engagement tactic provides a cohesive and unified message for the area and our other tactics by educating the public and encouraging pride for Denton as a cultural hub.
- The Norah Jones photo comes from Corbis Images.
- The Brave Combo picture belongs to the Denton Record Chronicle.
- The “I Got My STAR-t in Denton” logo and Denton Arts Corridor map were created by Tanner Burnes (email@example.com).